Blog | Victor Benoun | Successful Business Coaching After 50 | Page 22

Victor Benoun


There is great wealth in questions. Here’s why; when you ask a question you are getting clear about something you want. The better the question the clearer you will become about what you want. You are sending that question and feeling, that emotion and that desire out into the universe demanding answers.

Questions are not a sign of weakness or stupidity, just the opposite. They are a blessing. They are signals of strength. Questions are quests, unknown territory begging for resolution. You never know where a question will lead.



When I wrote my book, The Lemonade Stand On The Corner, How To Start A Successful Business After 50, I asked myself the question, ‘who I would like to approach for an endorsement?’. The answer was loud and clear, John Paul DeJoria, co-founder of John Paul Mitchell Hair Systems. Mr. DeJoria embodies the word entrepreneur. He started his company with a loan of $700, overcame obstacles and setbacks, and at one point lived in his car. Today he is a billionaire. He is a humanitarian and a philanthropist. Mr. DeJoria has endowed worthy projects and programs that gives millions of dollars to help others every year. He helps others!

This led to more questions; would he help me, how would I reach him, how would I convince him??? Long story short, I reached out to him through his office and I am so glad I asked Mr. DeJoria a question, if he will help empower my dream.

The cover of my book is graced by his quote, “The Lemonade Stand On The Corner is nothing short of super cool. Thank you for making such a fine contribution to those of us over 50.”—John Paul DeJoria.

I don’t shy away from questions, I embrace them. There is a reason for them, a method to the madness so to speak. When questions appear the answer oftentimes leads to a life-changing monumental experience. If you want to change your life, ask a lot of questions. Then be receptive to the answers that come.

Is it just me, or is hard to believe that half the year is almost over. What happened to January, February, March, April and May? Are you like millions of other people that made resolutions and goals at the beginning of the year and are currently nowhere near being on track to accomplish them?


There is still time this year to create a significant change and improvement in your life and there is no better time to start than now. I think we have the best of intentions when we look at the things we want to accomplish, but fall short on our execution. One reason is that we are attempting something new and different. That requires us to break out of our patterns and paradigms. This takes more than a sincere effort because we want to rewire our brains and change the way we feel about ourselves and do something unfamiliar to us. This brings up feelings and thoughts of insecurity, doubt and possibly failure, and therefore we do nothing.

I have a suggestion as a way to bridge this and shift the way we think when we try something new and different: through the power of words. Let me explain; I have loved magic since I was a kid. I had magic kits and put on shows and always believed in magic. Now, years later I am a member of The Magic Castle in Hollywood, California and have been taking magic lessons for the last 5 months.

I have observed that when someone watches an illusion, they have certain expectations. The audience expects to see something unexplainable, they expect incantations and spells and magic words and to have fun during the process.

As the magician, these same ingredients are of equal importance to me. They set the stage and adorn the table so to speak and establish a ritual for what I am about to do. I say magic words aloud or in my head before each effect and these words strengthen my own belief in my ability to perform and accomplish my goal.

The words I choose evoke a strong emotional response as well as a cerebral one. The reason is this. It makes the unfamiliar—familiar.

In the same respect, when I am trying something new, taking on a new challenge, reaching out for my goals, I say magic words that I have made up with such conviction that there is no doubt in my mind that I will succeed. This strategy has propelled me to accomplish quantum leaps in my own life.

If magic is not your thing, then consider other words of importance to you, the name of a loved one, a place you want to visit, something religious or spiritual or perhaps something in nature. Whatever you believe will strengthen your conviction in your ability to accomplish your goal.

Words have power. Words have meaning. Find the words that will motivate and empower you!

I invite you to contact me for a magical conversation today. It’s what I do…