September | 2014 | Victor Benoun

Victor Benoun

Archives: September 2014

I was at a lecture last week, and the speaker was discussing the things we put off in life, the things we want to do and should do, but don’t, thinking there will always be tomorrow. Our perception of time is something that never seems to end, until it does. It might be time allotted to get to an appointment, for a project or assignment we are working on, or a life that ends sooner than it should.

Neil Diamond wrote a song several years ago, called Done Too Soon, where he acknowledges many people who have made major contributions to our world and our culture, and made them popular and as a result how our world changed. He continues in the song though, that in spite of all they contributed they had more to give, more to do. Their lives were done too soon.

What about you? We are starting the 4th quarter of the year this week. Have you done all you set out to in 2014? I know I haven’t. I’ve started some projects, accomplished goals I had my sights on for years, had some major setbacks and colossal failures. But all in all, to me, it’s better than playing it safe. You never know what you can do to you set out to do it.

I want to encourage you to take this time, these last 3 months and begin the goals, projects and aspirations you started out with back in January. Focus your energy and attention, like a laser on what you want and why you want it and how you will feel. What do you want to contribute to your family, friends and society? What is your legacy going to be? I’m not trying to be morbid or a downer, but you never know when time will run out, and your life will also, be done too soon.

Be honest; after you make a sale, the transaction is complete and the money is in your pocket, just how available are you to your customer or client? Here’s why I ask, I had a situation occur a few days ago which I never encountered before.

I have a small, inexpensive Kodak digital camera. I’ve had it for less than 2 years and it works great for simple videos and social media posts. I was using it Tuesday, when the screen froze and pixilated. I was unable to clear the screen, exit the camera, turn it off, upload, or anything else that I wanted to do. I went through the instruction manual, looked through the trouble shooting section and couldn’t find anything that addressed the problem.
Being somewhat intelligent I decided to call Kodak customer service to ask a question. I was redirected a few times but finally reached the department I needed. While on hold, listening to the soothing background music, a recoding told me to have my credit card ready as there is a $15 charge to ask a question about how to repair a Kodak product. $15 to repair a product I already paid to Kodak to purchase their product!!!

Again, being somewhat intelligent I figured I must have heard the recording wrong, surely I must Heard incorrectly, so I dialed again only to hear the same message.
The recording instructed me however, if I preferred I could go to their site and have a live chat with one of their service representatives. When I attempted that, the site informed me that feature has been discontinued, but hopefully I was not inconvenienced.

I wasn’t inconvenienced, I was angry. How can you run a business this way? Part of making a purchase is knowing that I can turn to someone if I require assistance. In the case of Kodak that apparently is not an option.
I am grateful for the lesson however; I always want to do the best for my clients as possible and encourage them to ask questions before, during and after the transaction. It might be something small and most people may not think about it until needed. I now realize how important that can be, though.

Second, it reminds me to inquire about the available support for future purchases I make. Third, I finally figured out how to fix my camera, 2 hours later. And lastly I made a note to myself: Do Not purchase anymore Kodak products!

I’ve been asked on many occasions about what to do once a business idea is chosen. There is actually quite a lot of work to do, but before you get married to your idea or start to believe it is the best thing since sliced bread, you have some homework. You will want to test your brainchild before you sink too much time and money into it. So, over the next several weeks I’ll be inserting a blog or two about ways to test your idea to see if you will be successful with it.

You may find it difficult at first to find an area you wish to really concentrate on, but once you do, then what? Of course you want to love what you do and be passionate about it, but there are questions to be asked; Is it too broad a field, meaning many possibilities, and are you better off focusing your talents and passions on one specific topic?

Here’s what I mean: once a field of endeavor has been identified, you may want to look to see if you can specialize in one area, and become the best at it. For example, within the medical field, there is nursing, doctors, radiologists, neurosurgeons, pediatricians, cardiologists, and the list goes on.

There are divorce attorneys, probate attorneys, patent attorneys, family law attorneys, business attorneys. Within coaching, there are health and fitness coaches, relationship coaches, business coaches, life coaches, etc. As an entrepreneur and business person, I especially enjoy business coaching.

Even within publishing there are niches. There are books on buying real estate, selling real estate, probate sales, reverse mortgages, etc. Within books there are niches, just look at the Chicken Soup for the Soul, series. There is Chicken Soup for the Nurses Soul, Chicken Soup for the Pet Lovers Soul, Chicken Soup for the Soul for Alzheimer’s, Chicken Soup for the Teenage Soul, etc. You get the point.

These are all niches within niches. Have you heard the expression, Get rich in a niche? If you haven’t I suggest you become familiar with it, and then start to identify business opportunities, and then see if they allow for specialization. You may find that by narrowing your services, you are actually building a deep, rich business base.

Do you have questions? Just let me know and I’ll be happy to help any way I can.

More to come…