August | 2013 | Victor Benoun

Victor Benoun

Archives: August 2013

There is a video that recently went viral of Ashton Kutcher on The Teen Choice Awards sharing some words of wisdom about work with his audience. There are three key principles he discussed. Mr. Kutcher spoke about his life and his career and said, “opportunity looks a lot like hard work”. As a young man, he carried roofing shingles for his father, he worked in a deli, and he swept floors. Each job was a stepping stone to the next. He was never too good for the job he held. Mr. Kutcher eventually built a foundation for a career path that he loves.

He talked about being sexy, and sexy isn’t what you might expect it to be. Sexy is being grateful and appreciative that someone trusted him enough to employ him. No matter what work he did for the company he was a representative for them and was polite and courteous.

Last, he spoke about being smart. Use your head; don’t follow the pack without knowing where you are going. Create the life you want, not the one you are told to have.

Ashton Kutcher

There is also a video going around now of singer Kristin Chenoweth performing at the Hollywood Bowl. As she performs songs from the musical Wicked, she brings an audience member up from the audience to sing with her. A few nights ago, unbeknownst to Ms. Chenoweth, she invited voice teacher Sarah Horn on stage to sing with her. Ms. Horn is a perfect example of someone who worked hard and accepted the opportunity that was presented to her and performed stunningly. You witness the sheer excitement and joy and of the moment; as well as the excitement that Ms. Chenoweth experienced as well.

Kristin Chenoweth

I am inspired and am going to work hard to create the opportunities in my life. All the while, I will be as darn sexy as humanly possible.

I invite you to join me

I recently had a conversation with someone about the benefits of working with a coach. I explained a coach is there to help you understand and discover what you want in life and desire to accomplish. A coach is there to assist you with a plan and then its implementation, to keep you on track and hold you accountable, without judgment. A coach can help you realize and remove roadblocks, both real and imagined.


The conversation came to a grinding halt as she took in what I said. Her head dropped for a moment and then she responded, “When I was younger, I wanted to be a model. And I was. But I only took jobs that were out of the area. I was so afraid that people I knew may see me. I was afraid of what others might think, like what makes me think I am so beautiful that I can model.”

She seemed a little sad that she had not fully pursued her life’s passion. My response was that life is full of doubters and detractors. We all have them. However, we are often our toughest critic, and that stops us from ever getting starting. We judge ourselves so harshly and spend a lot more time concentrating on our deficiencies and failures instead of on our gifts and ambitions.


I also explained we may be surprised to learn that people don’t spend as much time thinking about us as we imagine. This is often a self-imposed limitation. I told her that the next time she considers a new discipline, look for those who will support you, and you can do the same for them.

We concluded our conversation in a positive, upbeat fashion. She was very excited about her prospects and future. I believe that we have to stretch ourselves beyond our comfort levels in order to accomplish what we want. If we don’t take risks, our lives won’t improve. It is imperative we review our results and then adjust as needed and move forward. But if we judge before we get started, we remain as we are.

I invite you to contact me for a conversation today. I’d love to make your dream come true.

I have been asked on many occasions when is the perfect time to open a business. My response, unfortunately, is there is no such thing as the perfect time. The stars are never properly aligned with the moon, events are always occurring, conflicts always arise, the politics aren’t right, the economy isn’t strong, the climate to open a company is never right. Yet, companies are started every day, right? How is this so?


If you are passionate about what you want to create and have what is referred to as a burning desire, then you are on the right track.  The fact of the matter is, there will never be a right time, but you can’t let that stop you from becoming the businessperson you want to be.  So you must do your homework.

Are you looking to leave your present job or career to start a new one? Are you looking for ways to supplement your income that will lead towards the path of full time self-employment? Are you currently unemployed and looking for a way to get back on your feet? In a nutshell, what are your immediate as well as long term goals? What do you want? HAVE BIG GOALS. Be specific! This is an important exercise that will help you begin to build your future so get a notebook and start thinking and making notes. This will all become part of your business are passionate about what you want to create and have what is referred to as a burning desire, then you are on the right track. The fact of the matter is, there will never be a right time, but you can’t let that stop you from becoming the businessperson you want to be. So you must do your homework.

We are just scratching the surface here. Over the next several weeks I will be writing more to assist you in becoming an entrepreneur. As I said before, there is no such thing as the perfect time to open a business, and yet, this is the perfect time!