The Power of Words | Victor Benoun

Victor Benoun


Is it just me, or is hard to believe that half the year is almost over. What happened to January, February, March, April and May? Are you like millions of other people that made resolutions and goals at the beginning of the year and are currently nowhere near being on track to accomplish them?


There is still time this year to create a significant change and improvement in your life and there is no better time to start than now. I think we have the best of intentions when we look at the things we want to accomplish, but fall short on our execution. One reason is that we are attempting something new and different. That requires us to break out of our patterns and paradigms. This takes more than a sincere effort because we want to rewire our brains and change the way we feel about ourselves and do something unfamiliar to us. This brings up feelings and thoughts of insecurity, doubt and possibly failure, and therefore we do nothing.

I have a suggestion as a way to bridge this and shift the way we think when we try something new and different: through the power of words. Let me explain; I have loved magic since I was a kid. I had magic kits and put on shows and always believed in magic. Now, years later I am a member of The Magic Castle in Hollywood, California and have been taking magic lessons for the last 5 months.

I have observed that when someone watches an illusion, they have certain expectations. The audience expects to see something unexplainable, they expect incantations and spells and magic words and to have fun during the process.

As the magician, these same ingredients are of equal importance to me. They set the stage and adorn the table so to speak and establish a ritual for what I am about to do. I say magic words aloud or in my head before each effect and these words strengthen my own belief in my ability to perform and accomplish my goal.

The words I choose evoke a strong emotional response as well as a cerebral one. The reason is this. It makes the unfamiliar—familiar.

In the same respect, when I am trying something new, taking on a new challenge, reaching out for my goals, I say magic words that I have made up with such conviction that there is no doubt in my mind that I will succeed. This strategy has propelled me to accomplish quantum leaps in my own life.

If magic is not your thing, then consider other words of importance to you, the name of a loved one, a place you want to visit, something religious or spiritual or perhaps something in nature. Whatever you believe will strengthen your conviction in your ability to accomplish your goal.

Words have power. Words have meaning. Find the words that will motivate and empower you!

I invite you to contact me for a magical conversation today. It’s what I do…