How to Stand Out Like a Sore Thumb | Victor Benoun

Victor Benoun


There are many challenges that face small companies and businesses today, especially in competing with their larger counterparts. As someone who has owned a small business for the past 23 years, I would like to offer a few ideas on ways to separate yourself from the pack and stand out like a sore thumb; in a good way.

1. You are your brand; let prospects know about your business experience and the personal
attention you give your clients. Many large entities focus on the company’s longevity, however many of the employees actually have limited experience.

2. Give your client your cell phone or home number. Make someone feel special by being available outside of normal business hours. This may also mean working evenings and weekends, however you establish yourself as the go-to-guy or go-to-gal in the process.

3. Let prospects and clients know the advantages of working with a small company: you can be fast, responsive, less expensive and have a better understanding of someone’s needs.

Being a small business isn’t a detriment, it’s a blessing. Celebrate what makes you different, and attract a band of clients who are excited to work with you and sing your praise. Don’t try to be vanilla and be all things to all people. Instead focus on what you do better than anyone. That sore thumb doesn’t need a bandage, it deserves a medal of honor.