Confusion and Clarity | Victor Benoun

Victor Benoun


You know — I am a magic geek. Magic is my hobby, and I love to perform when I can. It’s been that way since I was a kid. I’m reading a book now called Strong Magic by Darwin Ortiz, and it is all about the performance of magic and how to connect with your audience and to create a magical event for them.

One of the sections I read is about clarity. In essence the clearer your audience is with what you are doing, the stronger the effect. A passage from the book reads “confusion is not magic” and I started to think about that statement and how it applies to our everyday lives and in business.

Have you ever done business with someone and felt like you are getting the runaround? We all have, haven’t we? No matter what you ask you just can’t seem to get a clear straight answer. In the same respect, have you been the person creating the confusion with your customers?

I’ve discovered that clear answers are the best information you can give someone, even when the answer is not what they want to hear or what you want to give. The reason is simple, once you have the truth you can begin focusing on results. Look, things don’t always happen the way we would like, its’ part of life but we owe it to everyone to be as clear as possible so others have the opportunity to decide what is best for themselves.

Clarity is also important in our own lives. The more specific we can be about our goals and desires, the easier it is to focus our energy on what we want and to accomplish our goals.

Simplicity and clarity are career makers. They can move mountains for you and build a loyal following, establishing a brand that will build an excellent following. Even when things don’t go the way you would like, keep this in mind. You will create your own Strong Magic with whatever you do!